Barista Prima

http://baristaprima.ca/

So… as soon as I saw this site, I fired up the Keurig. The black, white, gray and coffee brown immediately put me in a mood to enjoy coffee.

The entire site is centered around the brand’s tagline: “Rich. Dark. European.” The background images, the parallax effects, and the coloring all come together for a rich, dark, (and European?) experience.

So in a design and strategic sense, I think the Barista Prima is doing exactly what they intended – I’m drinking coffee right now (and maybe I’ll look into buying a couple of K-Cup Packs after this review…).

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Microinteractions

Microinteractions

Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.