I love the strong graphic work, the illustrations the logo all have a good spirit to them. That’s enough most of the time to get clients into what you’re doing. Love this stuff.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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