So.. I’ve been watching and listening to a lot of World Cup Soccer, and Bacardi is a sponsor. I guess advertising works, because after about the seventh time of hearing the ads, I ended up on the site. The opening video background is kind of awesome, especially when the bats come out (See bat on logo to get the tie in).
Be sure to check out the History and the Cocktails pages too. The History page tells a great story, tied together with subtle video backgrounds. The Cocktails page has a unique way of presenting drink recipes as you scroll down.
Ok… back to soccer / futbol and a nice refreshing beverage.
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