This site is just crazy. It’s incredibly simple in what it does, and clearly the illustration is what drives it. But, man it’s awesome… I love illustration like this, and I really love it when it’s used to totally make a concept cool. It’s a splash page for mailchimp’s automagical service, so the site is fairly one dimensional in what in needs to do, but they’ve created a genuinely interesting and creative concept to drive you to the mail site to convert. Brilliant!
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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