This site is just crazy. It’s incredibly simple in what it does, and clearly the illustration is what drives it. But, man it’s awesome… I love illustration like this, and I really love it when it’s used to totally make a concept cool. It’s a splash page for mailchimp’s automagical service, so the site is fairly one dimensional in what in needs to do, but they’ve created a genuinely interesting and creative concept to drive you to the mail site to convert. Brilliant!
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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