This site is just crazy. It’s incredibly simple in what it does, and clearly the illustration is what drives it. But, man it’s awesome… I love illustration like this, and I really love it when it’s used to totally make a concept cool. It’s a splash page for mailchimp’s automagical service, so the site is fairly one dimensional in what in needs to do, but they’ve created a genuinely interesting and creative concept to drive you to the mail site to convert. Brilliant!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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