I like they way the site for Authentic Form & Function here uses the ‘hero’ area to sort of lay out a presentation of sorts. Then you taper down into a more or less typical website layout. All the way down to the footer area which is quite nicely executed.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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