Man, what a beautifully executed design on the August website. Fun layout and some super slick illustrations and animation really drive this design home for me. The main navigation is very interesting too. It’s one of those that take over the design but I really dig the way they’ve approached it here and changed the paradigm a bit.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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