A beautifully executed website for Audubon. I love how the first thing you see is kind of like a splash screen, with a large image but still visible navigation, then as you scroll it slides up to reveal a more traditional feeling site. Then the site is not very “traditional” at all. Long blocks of content and plenty of scrolling to get you where you want to go. I also really like the way the detail pages for each bird utilize a super large background image, almost, then the content scrolls up on top of said image. Brilliant work here.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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