A beautifully executed website for Audubon. I love how the first thing you see is kind of like a splash screen, with a large image but still visible navigation, then as you scroll it slides up to reveal a more traditional feeling site. Then the site is not very “traditional” at all. Long blocks of content and plenty of scrolling to get you where you want to go. I also really like the way the detail pages for each bird utilize a super large background image, almost, then the content scrolls up on top of said image. Brilliant work here.
Sign-Up: Enhancing Conversions through good UX
Optimize your website’s sign-up process by focusing on clarity, ease, and user mindset. Clearly explain the purpose, benefits, and steps, and use social proof to build trust and drive conversions.
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