Pretty tight design that allows itself to feel lose at the same time. The illustrations are what helps it achieve that. Simple mouse over animations here and there keep it interesting. Follow all that up with a nice responsive layout and you have yourself a damn fine website.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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