Beautiful design on the surface, I always enjoy experimental layouts & UX like this. The + & – symbols to open and close the blocks is fun. I think you can classify this site as a responsive width design – at least it responds visually to browser screen widths. However in all practicality it’s likely fairly unusable to your average user. Not sure if that matters to these guys or not – It is a fun site to click around on.
Beautiful design on the surface, I always enjoy experimental layouts & UX like this. The + & – symbols to open and close the blocks is fun. I think you can classify this site as a responsive width design – at least it responds visually to browser screen widths. However in all practicality it’s likely fairly unusable to your average user. Not sure if that matters to these guys or not – It is a fun site to click around on.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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