Beautiful design on the surface, I always enjoy experimental layouts & UX like this. The + & – symbols to open and close the blocks is fun. I think you can classify this site as a responsive width design – at least it responds visually to browser screen widths. However in all practicality it’s likely fairly unusable to your average user. Not sure if that matters to these guys or not – It is a fun site to click around on.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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