ashemfarm.com

ashemfarmcom

This site combines a rigid structure and clean lines with just enough texture to keep it from being too sterile. The site works well in that it’s easy to take in whether the user decides to scroll down the page manually or by using the navigation. For single-page scroller type sites, this is important.

I’m not entirely sure about the use of Futura here, though. There’s a nice hierarchy and spacing to all of the type, but a sprinkling of a serif, or just something more friendly could help warm up a bit more.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

News & Articles

Microinteractions

Microinteractions

Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.