I really like the openness of this design, the way the text and columns are laid out in relation to the big main image. I also like how the drop-down navigation is worked into the top two main nav/badge elements. It’s just really clean and clear.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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