Really interesting, non-standard style of navigation for this website. It reminds me a lot of the way most “agency” style flash based websites present themselves. This one is just done using javascript. I like it, I think it has impact since it’s kept very simple. The user is presented with a limited amount of choices, work samples, to look at and a contact link. That’s good in my opinion, any more and it would skirt the line on being too much to figure out. I like the typography and notice they use cufon to pull it off, that’s a nice touch for this design too because I really think that chosen typeface in conjunction with the color is working well visually for this company.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.




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