I really like the illustration for this site and that Smokey/green background image. The big graphic buttons are very clean and easy to see. The concept of the site is pretty good too, the ideas section had me reading for a while. I especially like the design of the “join” form, there’s nothing on the page but the form fields and the submit button, nothing else to click off and leave on.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
Haha love the robot! The dark grey and aqua/green colors are beautiful, very well done!