Another minimal and stark black & white website. Except this site uses color very strategically and every detail has been worked through. The typography is well done and there are interesting graphics and other little design elements throughout the site. They even manage to make the ‘about us’ page look interesting.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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