Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Antoine Wodniack
I collaborate with agencies and designers to craft memorable user experiences, bringing their vision to life with a nice touch of animation. I started with Dreamweaver, played with Flash and ActionScript, did back-end dev from scratch, worked with all kinds of CMS, focused on creative dev, worked on 140+ projects, led a team of 10 designers and developers, founded Waaark and incredibles.dev, won a few awards, and keep on learning.
News & Articles
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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