Cool, almost subtle use of animations to draw your eye on the page. I like the slide out nav (not the hamburger icon use 🙂 but how they’ve used the big graphic blocks as marquee elements in the nav itself. Clever.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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