Crazy and cool… I get in trouble at family gatherings for doing bug eyes with raised eyebrows for, well, every picture. AWE’s site uses that look, figuratively (as well as literally), to pull off a slick and slightly irreverent site to sell cool hipster glasses. The bit’s of animation when you click on the glasses themselves, give a great transition buffer image, over the normal swirling circle pattern that I watch on my iPhone daily. (and what is Harry Potter doing on this site without round frames?)
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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