I like the rich photography and the way it’s used to time up with the “river based navigation”. It almost feels like a parallax style design but it’s not, I dig that. I also like how the nav kinda goes away and you then come to rely on the river links.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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