I love product websites like these, to see the way other designers handle showing off products. This one is superb. I love the hero image area and then how it scrolls quickly and down into some short and sweet product photos. It lets you dig in quick and the editorial work on the photos and product descriptions flows great.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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