Really crazy interactive website design for the new airwalk.com website. I really love the transition from the home page to the sub pages and how the video’s are worked into the layout like they are. The blog is also a nice echo of the overall design. I really like the use of the fixed nav across this website, it keeps a much needed order to the chaos that is created with the heavy background images.
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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