New airbnb website update. Plenty to gawk at, most noticeable is the new branding. Go consume folks!
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
The new branding looks like a part of the human body.
The webdesign is now one of many and mot unique. But that is a trend …