The annual report has long been something that companies use to not only give their shareholders information about how their business is doing, but it’s also often been used as a design showcase. That’s what airbnb, a sort of social house/vacation rental service, is aiming to do with this site. It has a pleasing color palette of pinks, light blues and yellows and tells the story of their growth over the last few years as you scroll down the page.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
Well Jay, what do you do for dinner? LOL:) Just kidding.
Wait-a-sec! Is this the Annual Report?