I think the airbnb site continues to get better. We reviewed the site right after the redesign in July 2014. It was good then, and one of the first real sites to use use video backgrounds. Well, that continues, but they now have block and card designs that really bring attention to major themes they want to promote. The site is even more social and interactive with their community – which is kind of the point of people opening up their homes for you to rent.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
0 Comments