I love the dark field with the geometric shapes art. Pretty snazzy stuff. I really dig the way the content is blocked out on the home page too. I’ve never seen something like they’re doing with the “call our account director” content block before either, that seems really smart and inviting to me.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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