You see these nice responsive sites with their sticky nav and circular images and slick transitions and think, “Yeah, that’s cool, they did everything right.” I’ll be honest, you don’t typically see this much content loaded in and still embody those nice details in such a prominent way. I’m impressed at how the shape, color, typography, image treatments all work together on such a large site like this. The information is organized well and I appreciate the subtle juxtaposition of textured elements with clean UI and type. It plays off the essence of the company itself. Nice work from the guys at FortySeven Media.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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