I imagine that this website had a lot of moving parts to it when AFM was trying to organize it. They struck a good balance of telling stories to get you interested in where and what they are doing (which looks to be a lot), and made sure that their specific calls to action are pretty clear: donate / become a missionary.
Looking Fast: The Art of Website Speed Perception
In the web world, technical speed and user perception matter. By improving design for a faster appearance, you boost conversions and stand out online. Speed isn’t just loading time; it’s perception.
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