Very interesting design. The site is setup basically like a slideshow, with “next” and “back” type buttons but slides vertically. It’s chock full of nifty illustrations and imagery to keep you involved as you read through it. I’d like to see the web stats on a site like this and see what the time on site truly is.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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