Very interesting design. The site is setup basically like a slideshow, with “next” and “back” type buttons but slides vertically. It’s chock full of nifty illustrations and imagery to keep you involved as you read through it. I’d like to see the web stats on a site like this and see what the time on site truly is.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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