Redesign for Adaptive Path’s 10 year anniversary. Well they redesign every so often anyways, 10 years is a great reason though. In typical Adaptive Path style, the site design is simple, effective and highly usable. There’s even some nifty little surprises in it if you’re watching. I really dig the subtle details like the way the arrows grow wider to accomodate the titles for next “slides”. Then there’s the spam fighting “slide if you’re human” element in the contact form, smartly done. I’ve been a big fan of their work for as long as i’ve been in the business and again they’ve impressed me with their website. Great work here!
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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