Redesign for Adaptive Path’s 10 year anniversary. Well they redesign every so often anyways, 10 years is a great reason though. In typical Adaptive Path style, the site design is simple, effective and highly usable. There’s even some nifty little surprises in it if you’re watching. I really dig the subtle details like the way the arrows grow wider to accomodate the titles for next “slides”. Then there’s the spam fighting “slide if you’re human” element in the contact form, smartly done. I’ve been a big fan of their work for as long as i’ve been in the business and again they’ve impressed me with their website. Great work here!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





0 Comments