I dig the new Ad Age website. I like the top section that has the black background and how it uses that section for featured content. As you make your way down the page there’s some nice “sectioning” of specific styles of content. I love how the header section changes over from what’s there on initial page load to what you get as you scroll. The logo positioning changes to create more space – even switching to the “AdAge” moniker instead of “AdvertisingAge”. Brilliant.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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