It’s a subtle thing but the way the main “hero” image slightly scrolls over the header/display copy is brilliantly done. Then there are other targeted little interactions and animations that really sells the “high class” vibe of this site design. This website is really well done from tip to toe, spend some time reviewing it and you won’t be disappointed.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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