Abel and Cole

abelandcole

I really like the overall feel of this design. The paper-like background and the hand-drawn lines, really nice. The thing that’s sticking with me is how all the copy is bold, I don’t know what’s what from a regular to bold set hierarchy in regards to the content and as a result the site/content is difficult to scan. I really like how all the action items (links & buttons) are all the same consistent green color, that makes it easy to spot the calls-to-action on the page.

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