I love the tight crisp lines in this design. The colors are bold and strong, like a beer brand based after “America” would no doubt look like. The flourish shape at the bottom of each dropdown is a nice detail, in fact this site has many little well done details. Makes me want to try this beer for sure.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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