I love the tight crisp lines in this design. The colors are bold and strong, like a beer brand based after “America” would no doubt look like. The flourish shape at the bottom of each dropdown is a nice detail, in fact this site has many little well done details. Makes me want to try this beer for sure.
I love the tight crisp lines in this design. The colors are bold and strong, like a beer brand based after “America” would no doubt look like. The flourish shape at the bottom of each dropdown is a nice detail, in fact this site has many little well done details. Makes me want to try this beer for sure.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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