When you have great photography use it. These guys took that to heart it seems. I do really like the simplicity to this design, with being large photos and a simple nav design, but in the traditional footer area. Putting the nav down there forces you to pass over the images and inspect the page which is kinda smart. Lovely simple design.
When you have great photography use it. These guys took that to heart it seems. I do really like the simplicity to this design, with being large photos and a simple nav design, but in the traditional footer area. Putting the nav down there forces you to pass over the images and inspect the page which is kinda smart. Lovely simple design.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
0 Comments