When you have great photography use it. These guys took that to heart it seems. I do really like the simplicity to this design, with being large photos and a simple nav design, but in the traditional footer area. Putting the nav down there forces you to pass over the images and inspect the page which is kinda smart. Lovely simple design.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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