Overall the layout of 3 One Seven is intense visually. There’s blocks of imagery competing for your attention – which as I review this site appears to be the point of the design. It’s successful in that the images are actually compelling visually and the interactions intrigue me to do more. It’s a case of when I first looked at it I didn’t like it, but after using it, it really worked well for me.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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