Sundance has always generated well designed websites, but lately they seem to have gone to a more flash based approach, which, frankly, I’m not a big fan of. The Sundance Institute site takes forever to load. And for what, I’m not sure. But this film festival site is really nice. It’s bold, clean and simple.
Sundance has always generated well designed websites, but lately they seem to have gone to a more flash based approach, which, frankly, I’m not a big fan of. The Sundance Institute site takes forever to load. And for what, I’m not sure. But this film festival site is really nice. It’s bold, clean and simple.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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