I dig the long scrolling page approach of the 1:Face Watch website. The photography is inspired IMHO and the other smart move was putting a “purchase” call to action next to every section of the page.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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