There was a time a couple of years ago that we pointed potential clients to Square’s website and said, “hey, here’s a great way to showcase one particular product, let’s try to get this feel for your site too.” Well.. we can say it again. It’s clean – flat when it needs to be – not flat when it needs to be – and the video backgrounds run pretty fast, and tell a good story of what you do / can do with Square.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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