There was a time a couple of years ago that we pointed potential clients to Square’s website and said, “hey, here’s a great way to showcase one particular product, let’s try to get this feel for your site too.” Well.. we can say it again. It’s clean – flat when it needs to be – not flat when it needs to be – and the video backgrounds run pretty fast, and tell a good story of what you do / can do with Square.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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