Line based and really feels like a classic design firm type website. I love it. Reminds me a lot of Khoi Vinh’s Web Site, subtraction.com a lot on the sub pages. Probably just the strong black lines doing that. I really like this home page, the random feeling to images in the grid but yet clearly there is a stated structure to it all.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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