I like what they are doing here with this website. It’s smart and clean and uses strong typography to do what they say they do; simplify. That’s not easy to do – I write about that a lot and it’s truth.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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