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I love the large picture behind the main section of the page. The typography and visual rhythm in the layout/grid of this page is very well orchestrated. It’s really an amazingly simple design that’s made more complex by finely crafted type placement and details.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




It’s so hard in today’s eye candy web world to get folks to distinguish between Photoshop fancy and solid design. Thanks for noticing!