I really like the overall feel of this design. The paper-like background and the hand-drawn lines, really nice. The thing that’s sticking with me is how all the copy is bold, I don’t know what’s what from a regular to bold set hierarchy in regards to the content and as a result the site/content is difficult to scan. I really like how all the action items (links & buttons) are all the same consistent green color, that makes it easy to spot the calls-to-action on the page.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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