Pretty cool, minimal vibe, to the Simplefocus website. I’ve been a fan of their work for a good while – even back before they were called Simplefocus. So to see the evolution they’ve gone through over the years has been awesome.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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