Gotta love great graphic design when you see it. Etienne Ledemay delivers. I love the simplicity that overlays the complexity of the typography and scrolling interactions here. That line also delivers you straight to the bottom of the site. Well done!
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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