The CrossFit.com website has come a looooong way recently. This design isn’t perfect and I know there has been some hubub on it’s message boards about some UX issues. But really, it’s been optimized for mobile and tablets over desktop users. That’s really the crux of the problem IMHO. Otherwise, it’s a really beautiful upgrade to what we’ve had before.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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